Friday, October 12, 2018

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Is Google My Business Worth the Effort For Local SEO?

Jayson DeMers Youll even have the opportunity to write out common questions and answers about your business (and have them appear on Google Maps ). That informational consistency is invaluable to make sure customers are contacting you at the right times and getting the right idea of what your business does. 2. Visibility throughout the web. Using Google My Business also improves your businesss visibility. Many third-party sites rely on Google for their information, so completing your business profile will increase your chances of getting featured on them. Google will also have more information to categorize your business, so its more likely that youll show up for relevant local searches. 3. Better first impressions. One of the best perks of Google My Business is your ability to upload photos or videos , which might show off some of your best products and services or simply display your storefront. Whatever you choose, youll have full control over the images your customers see when they encounter your business for the first time, leading to more powerful first impressions.

For the original version including any supplementary images or video, visit https://www.forbes.com/sites/jaysondemers/2018/05/25/is-google-my-business-worth-the-effort-for-local-seo/

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If you want your local business to appear in position 0, you should research and discover the kinds of low-intent questions users ask Google that doesnt currently result in a feature snippet appearing and create website content that satisfies those specific questions. To find these questions, perform keyword research as you normally would, but focus on questions relevant to your audiences needs. List all the topics you can think of that are relevant to your business. (Dont be afraid to go overboard with this list; there might be a gem of a question lurking in there!) Next, use a free tool likeAnswerThePublicto discover the sorts of popular questions searchers ask about these topics. Enter every question into Google and note the questions not found in a featured snippet. What do you do when there are no niche questions that dont return a featured snippet? Well, its time to look at the content the snippets came from and create much better content on the same subject! Many Google featured snippets are incomplete, not 100 percent accurate or best seo services relevant, and for some, the content isnt structured in a way that the user would want. If you can create better content and include structured markup that makes it easier for Google to understand and present the content in the correct format, you stand a good chance of hitting that top spot and appearing in voice seo services search results. Since our research showed consumers use voice search for informational queries more than discovery queries, its important to do what you can to improve your businesss standing in the local search pack, as this is what Googles voice assistant reads from when users ask it for local businesses.

For the original version including any supplementary images or video, visit https://searchengineland.com/its-time-for-local-business-to-take-voice-search-seriously-299101

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